Merchant Center field guide

Fix product-data risks before the next upload.

Separate feed formatting problems from policy and website issues, locate affected IDs in the source feed, and audit the file locally before submitting it again.

01

Start in Needs attention

Confirm whether the problem is product data, your website, or a policy decision. FeedPatch helps with file-level data risks; it cannot resolve account or policy enforcement.

02

Export affected products

Download the affected-products list for the issue. Match those IDs to the original source feed before editing titles or URLs by guesswork.

03

Check baseline attributes

Review ID, title, description, link, image link, availability, price, and condition. Exact requirements vary by product, country, and destination.

04

Validate identifiers honestly

Use valid GTINs where they exist. Otherwise provide applicable brand and MPN information or the correct identifier-exists value—never invent identifiers.

05

Review formats and variants

Use accepted technical names and values. Variant groups need consistent item_group_id values, while apparel can need color, size, gender, and age group.

06

Fix the source and re-upload once

Use the matched source rows, inspect the exported file, and submit it again. Repeated uploads do not solve website or policy problems.

Know the boundary

A clean feed is necessary, but it is not every kind of approval.

FeedPatch checks required fields, identifiers, accepted values, duplicates, and common policy signals. It does not inspect landing pages, shipping settings, account identity, or make approval decisions for Google.

Run the free audit

Official references

Use Google's live rules as the source of truth.

Product data specificationRequired, conditional, and recommended attributes.Issues in Merchant CenterWhere disapprovals and affected products appear.Fix product data issuesFind the source product, repair it, and upload again.Submit attributes and valuesTechnical names and accepted formatting.

Checked against Google Merchant Center Help on August 26, 2026. FeedPatch is an independent tool and is not affiliated with Google.